Implemented branding & packaging design strategy for a world-wide food products manufacturer

AGASTYA NUTRIFOOD CASE STUDY

AGASTYA NUTRIFOOD is a global manufacturer of high-quality food products contributing to a healthier lifestyle with both taste and nutritional values.

AGASTYA NUTRIFOOD has a stronghold and is a popular name in the Indian food market, and creates made-to-order food products to the most stringent specifications as required. Being FSSC22000 and FSSAI certified, the client pays maximum attention to our quality and processes.

Pixielit was asked to solve a very comprehensive strategic challenge by developing a sharp branding image, packaging strategy, visual identity as per international taste, while also assist in surfacing the AGASTYA NUTRIFOOD market identity.

Client:Agastya Nutrifood
Year: 2019
Services:

Visual Identity

Branding Strategy

Brand Style Guide

Packaging Tactics

Photography Support

Agastya Nutrifood
Agastya Nutrifood
Agastya Nutrifood
Agastya Nutrifood

I. CHALLENGE

Meet product packaging quality; switch from conventional marketing tactics to modernized strategies and enabling the brand right from the photography support to all-inclusive branding.

The company invested a lot of time and money on packaging design. But the outcome desired by the company brand and its customers was not up to the mark. The client needed an International taste which was not met with their current vendors. Also, they wanted to switch from conventional branding activities to modernized and polished ones.

The long-established and traditional research mind-set to find out the impact of packaging appeared as time-consuming to the client. On the contrary, it was more expensive and needed added efforts by the client’s coordinating teams. The client needed a company that can support its packaging and branding tactics, with swift ways to get concrete outcomes. This stage is where Pixielit stepped in.

Agastya Nutrifood
Agastya Nutrifood
Agastya Nutrifood
Agastya Nutrifood
Agastya Nutrifood
Agastya Nutrifood

II. STRATEGY

From photography to modernized branding analysis, Pixielit began devising packaging tactics to position AGASTYA NUTRIFOOD apart from the bunch of competitors.

Pixielit assisted the client break free from the old cycle by enabling its branding tactics right from the photography to generating a new feel in its product packaging. Using outcomes from modernized branding analysis that otherwise could not be analyzed - Pixielit developed a coherent and actionable strategy for the packaging design for specific products as well as different marketplaces.

Pixielit enabled the client with brochure design, flyer design, file folder design, stall design, and more. Pixielit empowered the client by facilitating the product packaging as a decisive opportunity for the client’s in-house stakeholders and market influencers to converse the brand’s message visually.

Agastya Nutrifood
Agastya Nutrifood
Agastya Nutrifood
Agastya Nutrifood
Agastya Nutrifood
Agastya Nutrifood
Agastya Nutrifood
Agastya Nutrifood
Agastya Nutrifood

III. WINS

The project is seeing incredible growth across revenue generation, online promotions, and the brand is now ready for advanced digital campaigns.

The sales of the company got considerably boosted globally, especially in Dubai and India. Adhering to the international taste and best practices, Pixielit ensured that the final product branding was of very high quality, cost-effective compared to other vendors and is all set to boost the business strategies in the coming time.

Increase in the Revenue:There was a 20 to 25 percent increase in the total business revenue.

High-quality Standards and Cost-effectiveness:The project delivered high-quality and was cost-effective when matched.

Ready for Advanced Digital Marketing Campaigns:The company branding is now fully ready for advanced-level digital campaigns.

Agastya Nutrifood
Agastya Nutrifood
Agastya Nutrifood
Agastya Nutrifood
Agastya Nutrifood

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