Bakery Point

Successfully implemented branding and packaging strategy for a premium bakery business

BAKERY POINT CASE STUDY

BAKERY POINT is a highly loved bakery store with unique, quality and healthy food products.

Bakery Point is a premium bakery that offers an extensive range of bread, pastries, cookies, cakes, and desserts. The chefs here work closely with you to enable the best memory that meets your requirements and assures your taste buds.

Pixielit was asked to resolve an incredibly inclusive strategic challenge by developing a fun-loving branding image, packaging strategy, visual identity as per healthy and unique food products, while also lend a hand in materialization the BAKERY POINT market identity.

Client:Bakery Point
Year: 2019
Services:

Branding Strategy & Design

Visual Identity

Brand Style Guide

Branding Story Line

Packaging Design

Marketing Initiatives

Printing Enablement

Bakery Point
Bakery Point
Bakery Point
Bakery Point

I. CHALLENGE

Form a creative & funky design strategy and implement it successfully.

Bakery Point wanted to showcase the healthy food it provided with a funky design and creative branding strategy. For people to comprehend the exclusive concept, they required a branding company that could help them with this heavy lifting.

The client needed a company that can support its packaging, design, storyline, world-class printing, and branding tactics, with rapid ways to get successful outcomes. This stage is where Pixielit stepped in.

Bakery Point
Bakery Point
Bakery Point
Bakery Point
Bakery Point
Bakery Point
Bakery Point

II. STRATEGY

Strategized product packaging eminence, funky product design tactics and enabled the brand right from the storyline, visual identity, world-class printing support to all-embracing branding.

The foremost strategy was to bring the heart and soul of the existing brand elements into the real world space. The brand was perfectly positioned and balanced with a symmetrical presentation.

Pixielit created a visual identity and illustrated icons that spoke for the brand with peaceful, pleasing to the eye and ease that could be blended at multiple points with all-inclusive customer experience.

Pixielit helped the client in enhancing his brand story to win over the customer crowds. Pixielit further assisted the client with packaging design, logo design, stationery design, cake box designs, printing support, and marketing discount coupons.

Bakery Point
Bakery Point
Bakery Point
Bakery Point
Bakery Point
Bakery Point
Bakery Point

III. WINS

In five months, the brand is seeing boosted emotional connection; business is growing at an enhanced pace and is now ready for superior digital campaigns.

The bakery space is getting highly crowded these days. A powerful brand experience is making the bakery a stronger competitor. It now has the potential to win over the diverse crowds. The sales got further boosted by enabling discount coupons and other branding stuff.

Enabled Emotional Connection :Funky design with graceful sensibility communicates the client’s intent of focusing on both exclusive and healthy food.

Precise Positioning :Funky design with graceful sensibility communicates the client’s intent of focusing on both exclusive and healthy food.

Brand Empowerment :With branding assets, the company is now completely ready for focused digital and social media campaigns.

Bakery Point
Bakery Point
Bakery Point
Bakery Point

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