The pioneer in the laminate industry needed a strong presence in the digital market, and we came through with the best.
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The Background
DELTA is indisputable leader in the decorative laminates industry. Delta Laminates was incorporated in the year 2000. The company pioneers in developing innovative and customer-oriented products. It prides itself on its quality services.
Digital Transformation
DELTA is indisputable leader in the decorative laminates industry. Delta Laminates and Pixielit Studios started off with this project in May 2018. Delta Laminates, wanted to launch their website, few distinctive product logos, and social media strategies and post to escalate their growth after revamping. Client's specification was something which paved a clear path for us.
Their requirements were simple yet challenging for us because of the required development demanded detailed attention with intricate details. Delta wanted something to balance up between being trendy, dynamic and to be easy with their beloved customers. Proper filter search options of the products and a better listing of products in the website featuring full-size banners let us check in detail.
Our Approach
We took care of every minute thing our client asked for, at pixielit, we believe to deliver the exact and to walk an extra mile to satisfy our client. Our research and development team went through the requirements of the website, designed the wireframe and layout keeping their requirements in mind-frame.
Social Media Designs
Social Media is an important powerful tool when it comes to reaching the target audience. From Delta's brief, we were sure they don't want to leave any stone unturned while making a coming back in the market, we planned their launch post, and will be taking care of every social event to post all the upcoming events.
Product First
As laminates are the main products, we had to plan out the many ways users can see the products, from selecting, filtering making enquires and seeing the location of dealers, all has to be clear to see and users can easily navigate and have a great user experience.
“What we have created together is a brand level organisational change that will allow Delta Laminates to enter new markets globally with reliable, credible and trusted brand built around our customers.”
Delta Laminates
Chief Executive OfficerFlexible User Interface
A large part of the interface were designed according to products, allowing users to quickly see what they can. In total, the site features approximately 400 Products with multiple filters to select from.
Results
150%
Pageviews
65%
Session duration
2200+
Users
60+
Inquiry
We selected adaptable for their creative approach to our brief – which was all about creating a great experience for our various audiences – and the impressive work they put into the tender process. At Mayhew we recognise that digital is a force for good and our new website will play a key part in our new digital strategy. We hope the work that we are undertaking with adaptable will allow us to help even more animals and people in our community.
Pankaj Patel
Website and Digital Officer