Infinity Infra Case Study
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Description & Defining
Infinity Infra is a major player in real estate at Dholera Special Investment Region (Dholera SIR), promoting properties and enabling real estate development, township development, residential apartments, and commercial complex in the State of Gujarat with ISO 9001:2015 Certification.
Pixielit was asked to resolve a very multifaceted strategic challenge by developing a strong branding strategy, visual identity as well as trade show design and manage the overall company branding at Vibrant Gujarat event, while also assist in evolving the Infinity Infra market identity.
01Brand Strategy
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02Brand Style Guide
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03Visual Identity
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04Trade Show Designs
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I. CHALLENGE
Meet design quality, complete the project meeting the strict deadlines, enable digital and print support.
As one of the foremost real estate company, Infinity Infra wanted to promote its brand in the Vibrant Gujarat trade show, however, had limited time to the event. The company wanted to meet the design quality as per the expectations from the top management. It also wanted to complete the project as quickly as possible to leverage the efforts. Though the company had many print vendors, the senior management wanted the best digital as well as print support. They needed a way to promote their business in the Vibrant Gujarat event to attract more business opportunities and continue from there with their future marketing activities.
Infinity Infra wanted to stand apart from the competitors in the event. This stage is where Pixielit stepped in.
II. STRATEGY
Through blending strategy and tactics with the client team, Pixielit began devising a marketing and event strategy to set Infinity Infra apart from the pack.
Pixielit smartly handled the project; it helped the client with branding and visual identity. Pixielit enabled the brochure design, flyers, visiting cards, t-shirts, carry bags, gifts, and other stationery. The company also helped the client with hoardings, stall design, and all the set-up.
To do this effectively, we blended with the client’s event team and shared a new strategy with all the stakeholders. We aimed to create a virtual infrastructure around our event stall where everyone was energized to chip in for branding and event marketing activities significantly. Once we had our processes in place, it was time for the client to get in and win sales opportunities.
III. WINS
In eight months, the project is seeing tremendous growth across lead generation activities, promotions, a boost in revenue, and an increase in client conversion rates.
The Vibrant Gujarat event was a great success. Now eight months into the engagement between both companies, the client is satisfied with the incredible numbers across every offline and online sales platform. Other event and business generation activities got a boost.
Eight months in, there is a noteworthy progression in both offline and online lead generation, the conversion rate increased, and the business is now ready for advanced digital marketing campaigns, including social media activities as well as paid marketing.
Lead Generation (Offline/Online) : 85% increase in lead generation both offline as well as online.
Conversion Rate : Increase in average client conversion rate.
Revenue Boost : There was a 40% increase in business revenue.
