Learn the most effective design, branding and digital marketing strategies, tips and trends to help you build a successful business online.
WEBSITE REVAMP CHECKLIST TO IMPROVE USER EXPERIENCE
A website speaks for the brand. It stands as proof of the brand ideologies, culture, capabilities, and commitment. Besides, a website is a 24x7 marketer for a business. The cost incurred on website design and upgrade is undoubtedly the wisest investment.
Website design holds an intrinsic power in captivating the visitor's attention. As Mohamed Saad puts it - “A successful website does three things: It attracts the right kinds of visitors. Guides them to the main services or products you offer. Collect Contact details for future ongoing relation.”
As we move ahead in this article, let us take a close look at the website to revamp meaning. We will also decode the website redesign process with the help of a comprehensive and step-by-step website revamp checklist.
Why do you need to revamp your website?
Most businesses create a website while launching their business. With time, they ignore the aspect that the website is aging. Studies indicate that organizations must redesign and revamp the website every 2-5 years. The average life of a website is 2.5 years. Beyond this time, businesses must inspect the health of websites; else, the results can be disappointing. But, how would you know that it is time for a website revamp? A careful look at your website and other metrics hints you that.
Here are the signs that indicate that it’s time for your website revamp:
Your website becomes sluggish
It takes more than regular time for your website to load. Transactions take a longer time than expected, leaving disappointed customers. Maybe, your site starts uncovering error pages and messages. The reasons might be outdated technologies, third-party tools, and plugins. A professional web developer can identify the root cause after a website audit.Get expert's help
Customers/transactions throw clues
The main idea of your website's existence is to satisfy your customer. An outdated website fails to meet customer expectations. Right from limiting their navigation, poor transaction speed to loading issues on mobile devices, there can be various hints that you can find by taking a closer look at customer suggestions.
Your site is out-of-date
An obsolete website performs poorly on search engines. An outdated user experience, lack of mobile optimization, and absence of features that connect with customers following the emerging trends will make your website look antiquated.
Your conversion rate droops
Websites must attract and convert. If your website fails to convert the incoming visitor traffic, it is a red flag. Here is when you must consider website revamp with priority.
Your site metrics are dispiriting
A winning website gleams with uplifting metrics. It enjoys an optimal bounce rate and the number of visitors, draws adequate page views per session, and performs superior on any digital device. If any or all of these metrics are poor, your website needs a redesign.
You have challenging marketing goals
You want to level up your branding
Customers trust good brands. And a website is the face of a brand. Whether you are rebranding or want to gain more trust from your customers, website redesign should be on the top of your to-do list.
Website Revamp Process
Now that we know the red flags a website throws when it reaches its redesign age, let us discuss the website revamp checklist that accomplishes website redesigning tasks to perfection.
Step #1: Brainstorm your business goals
To accomplish a website revamp, you will need a team that brainstorms why you are doing what you are doing. Collaborate with your leadership team and invite designers if you have in-house.
Share the message about your website redesign with your senior employees. They know the brand culture and can provide suggestions so that the essence stays after the redesign. Similarly, include your customer relationship and marketing team as they are the ones that understand the pulse of your customers.
With these brains under one roof, it is time to brainstorm and bring out answers to this website redesign questionnaire:
- What is the intent of your website: Educate? Attract? Convert? Create a lasting brand impression?
- What is the reason you want a website to revamp: Rebranding? Slight changes? Thorough revamp?
- What are you expecting from your visitor: complete a sale? Provide details and register/subscribe? Increase clicks and downloads? Improve engagement?
- What is your website redesign budget and timelines?
- Do you have all the resources available or need the help of a website design outsourcing agency?
Clarity on these questions will help you move to the next steps confidently.
Step #2: Competitive analysis
You must have launched your website years ago during the initial days of your business. With time, many new competitors might have emerged.
Besides, website design is a dynamic field. Various web technologies keep entering the domain every year. Hence, to give your website an edge, you must make a competitive analysis.
A competitive analysis will help to:
- Create business goals that will fetch the ROI on website redesign cost.
- Identify the weak points, missing features, and additions to the website to enhance your customer journey
- Decide which technology to leverage to redesign your website
- Create a roadmap for your website revamp.
Step #3: Site audit
Website redesign is a time and effort taking task. And hence, a comprehensive site audit is indispensable. While doing the site audit, consider the following aspects:
A website complex to manage is not a great idea. Inspect the content management system your website is on. Analyze if you need to shift to simple CMS to make your website easy to manage.
Most global businesses adhere to compliance. And it is a good practice. To level up your website, always consider adhering to accessibility regulations that imparts bonus points to your brand from global customers.
Aesthetics and purpose:
- Does your website reflect your brand vision?
- Does it captivate the audience at the first glimpse?
- How is the overall look and feel when compared to your competitors?
- Is the imagery unique to your brand and conveys the message to the point?
- Does the site align with the marketing goals and provide smooth navigation for the customer?
- Inspect such nuances as they can make a huge difference.
Step #4: Leverage analytics to study users
On the surface, a website may look like a simple interface. Only website designers know the metrics that can change the game. Collect the historical data from various website analysis tools such as Google Analytics, Google Search Console, paid campaigns performance (if any, to analyze the landing page performance). Analyze the metrics and identify the areas that need improvement. Create goals that align with the results.
Step #5: Prepare the site outline
Before you redesign your website, it is essential to visualize how you want your user to navigate. Accordingly, chalk out a website revamp strategy with proper user flow.
Step into the visitor's shoes and draw the map of how you want them to move across your site pages. It provides you with the page hierarchy and helps to prepare a strategy to redesign your web pages.
Step #6: Use content wisely
A study by Salesforce identified that your website would disappoint users if it does not provide the content they need. Leverage all types of content to convey your brand story. Educate, build trust, engage and convert your visitors through diversified content on your site.
Testimonials, free downloads, eBooks, white papers, how-to guides, videos, customer reviews – there is no limit to the types of content to enrich your website. The secret is: use the right content at the right place and solve the customer pain points to build trust in your brand.
Step #7: Initiate the design
After completing the steps above, everything is in place. It’s time to initiate the design part. Assess the technologies that make the best fit for your website. Gather designers and provide them with the resources to get started with designing.
Make the design process collaborative and iterative. Start with wireframes and slowly transition into sections of high-impact pages. Take periodical feedback and implement suggestions to save effort and last-minute design rush.
Step #8: Create a temporary URL
While your website is undergoing a deep clean, remember to redirect the user to another meaningful web page. Display a ‘website under a revamp’ message, so your user will know what is happening behind the screens. The best approach is to copy your existing website and set it up at a temporary URL to maintain business continuity.
Step #9: Develop, design, and test
Here comes the crucial step in the website redesign checklist. Allocate immersive time for coding to empower your site technically. Encourage coding, testing, and debugging iteratively to make sure your users enjoy a bug-free and glitch-free website. Test for any glitches that might hamper your user experience: broken links, error page messages, payment options, downloads, and subscription emails.
Step #10: Check for mobile responsiveness
A Salesforce study on mobile-optimized sites versus non-mobile-optimized ones indicates:
- 54% of users liked optimized sites more than non-optimized ones.
- 67% of users found optimized sites run more quickly than non-optimized ones.
- Besides, search engines rank websites that fare well in responsiveness.
Thus, as the mobile market grows and search trends evolve, mobile responsiveness should be your mantra to attract more visitors and improve conversion rates.
Step #11: Inaugurate your site
Phew! After all these efforts, you are now ready to launch your brand-new and lively site that is just waiting to please your customers better and bring in more revenue for you. Go ahead, and launch the new site! Soon would you believe that it is worth the effort!
Every step in this website revamp checklist is crucial. When implemented the right way, a website redesign turns fruitful and brings in the return on investment, right how you want it. Partner with us for a website revamp that conveys your brand story and makes it much closer to the audience. Reach us at firstname.lastname@example.org to leverage our website designing capabilities to your brand advantage!